English Market Localisation

English Market Localisation

By and large, the English that is written and spoken across the United States, Great Britain, Canada, Australia and New Zealand is basically the same. However, when it comes to certain terms and expressions, there are notable differences that make it necessary to adapt the communication when using English from one of these countries to connect with the market in another.
   
This is particularly important for certain types of communication such as online or offline training documentation, marketing communication, online advertising, hotel feature descriptions, humour-based communication, and also user manuals and instructions, where a full, unambiguous understanding of the message is paramount.

NZTC is experienced in working with a number of clients across many industries such as HR practices, hotel groups, bloggers, content writers, technical writers and digital marketers in providing comprehensive English-to-English market adaptations.

Please call our friendly team on 0800 366 4000 or +64 4 801 4814 for international clients. Alternatively, please use our enquiry form for an obligation-free consultation and quote.