If you are considering setting up a website for localisation, you will need to consider how the different languages available on your website will be shown. We recommend that this is best done through listing the languages in their respective foreign language (e.g. - German = 'Deutsch', Spanish = 'Español').
While country flags can look attractive on a website, they don't always account for regional variations of a language. For example if you want to display that your website is available in Traditional Chinese, would you use the Hong Kong or Taiwanese flag? The same as Spanish - if you were to use the Spanish flag, what flag would be used to depict South America?
However, using flags on your website will not cause issues when it is aimed at specific target audiences, such as Germany and Japan, where the respective language is generally spoken in one nation. Talk to us if you would like further advice.
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